About Us

About Business Protected

Helping business owners protect what they’ve worked so hard to build

Running a business comes with risk.

You spend years building a company, supporting your family, employing staff and creating opportunities for others. Yet many businesses remain financially vulnerable if an owner, shareholder or key employee becomes seriously ill or dies unexpectedly.

That’s where we help.

At Business Protected, we specialise in helping business owners identify the financial risks that could threaten their business and put practical plans in place to deal with them.

Our job isn’t to sell insurance. Our job is to make sure your business, your family and your fellow shareholders have options when life doesn’t go to plan.

Why we exist

Too many business owners have protection they don’t fully understand, outdated arrangements that no longer meet their needs, or no protection at all.

We’ve seen businesses struggle because:

• A key individual became seriously ill and profits suffered.
• Shareholders were left in business with a deceased owner’s family.
• Loans and personal guarantees became an unexpected burden.
• Families lost valuable income after the death of a director.
• Business owners missed opportunities to use tax-efficient solutions available through their company.

These situations are avoidable when they’re planned for in advance.

We created Business Protected to help business owners have these conversations before they become problems.

What we do

We help business owners understand three key questions:

What could happen?

Every business relies on people.

We identify where the biggest risks exist within your business and what the financial impact could be if something happened to an owner, shareholder or key employee.

What would it cost?

We help quantify the potential impact on profits, ownership, debts and family finances so you can make informed decisions.

How can it be solved?

We recommend practical solutions designed around your business, your objectives and your budget.

This may include:

• Protecting shareholders and business owners
• Protecting business loans and personal guarantees
• Protecting key employees
• Providing benefits for directors and staff
• Tax-efficient protection arrangements for business owners

Most importantly, we explain everything in plain English so you understand exactly what you’re putting in place and why.

Who we work with

We work with businesses across the UK, from owner-managed companies and professional firms through to larger organisations with multiple shareholders and employees.

Many of our clients are introduced by:

• Financial advisers
• Mortgage advisers
• Accountants
• Solicitors
• Professional networks

These professionals trust us to provide specialist expertise while delivering a positive experience for their clients.

What makes us different

Specialists, not generalists

Business protection is all we do.

While many advisers arrange the occasional business protection policy, we focus on this area every day. That means we understand the technical details, tax considerations and business structures that can make a significant difference to outcomes.

Advice without jargon

Business protection can be complicated.

Our approach isn’t.

We explain risks, options and recommendations in clear, straightforward language so you can make confident decisions.

Focused on outcomes

We don’t start with products.

We start with what you’re trying to achieve.

Whether that’s keeping control of the business, protecting your family, safeguarding staff or ensuring business continuity, we build solutions around the outcome you want.

Our goal

When a client leaves a meeting with us, we want them to feel two things:

They understand the risks their business faces.

They know there’s a plan in place if the unexpected happens.

Because protecting a business isn’t really about insurance.

It’s about protecting people, families and futures.

Call to Action

Let’s start with a conversation

If you’re a business owner who wants to understand what would happen if a key person, shareholder or director were no longer around, we’d be happy to help.

No jargon. No pressure. Just clear advice to help you protect what you’ve built.

Book a discovery call today.